Post by account_disabled on Jan 8, 2024 22:56:39 GMT -6
AGENCY SCOPE will return for another year after the agreement between WARC and SCOPEN. The fourth edition will take place in the United Kingdom , where they will present a biennial study in which they analyze the relationships between advertisers and agencies in twelve markets around the world. The purpose of this event is none other than to learn in depth how brands value the work of their agencies and how they can design their future growth strategies . The new 2021/2022 edition will feature the collaboration of both companies to expand its sample base. The objective is to obtain a better representation of the market and a deep analysis of the current situation in the industry . All this is based on the experience of the three previous editions, held in 2012, 2015 and 2019. In this way, the AGENCY SCOPE UK 2021/2022 will seek to be a unique tool that provides agencies , both creative and media in the British country, with first-hand information about the needs of their clients. Thus, they will help improve and provide new services throughout the country.
The study also shows relevant information on how brands see the general panorama of agencies in the market, trends in the communication and marketing sector, as well as changes in services in relation to new Email Data emerging needs and perception and image of the brands about their agencies . All this through research that is based on quantitative and qualitative interviews that will be carried out between the months of January and April 2021. More than 400 will be the senior professionals selected, all of them decision makers at the highest level in marketing. , communication, advertising and purchasing from the most important advertising companies in the United Kingdom (Asos, Aviva, BT, Diageo, easyJet, Ford, NHS England, Santander, Tesco and Unilever, among others). “We are delighted to partner with SCOPEN by combining their rigorous research with our expertise in efficacy ,” comments Paul Coxhil, Managing Director of WARC. To which he adds: “The AGENCY SCOPE UK will enable agencies to create unique strategies based on in-depth knowledge, to strengthen their position in the market and build for future success.
Cesar Vacchiano, president and CEO of SCOPEN, for his part comments that "in a context of great change with which we live, this is a unique and complete study that will give UK agencies a competitive advantage ." Additionally, according to Vachhiano, they will have a valuable reference point that they can use to position themselves with the right offers and thus understand their current and future customers while preparing their plan to succeed and become industry leaders. Contents of AGENCY SCOPE UK 2021 The contents included in the AGENCY SCOPE UK 2021/2022 are the following: Market trends Analysis of how marketers work internally, as well as how they select an agency, how they work with their current agencies and what their main challenges are for the future. Perception of agencies In this aspect, an analysis of the current perception of the agencies among their competitors and their perception among the professionals who work in them will be considered. Agency performance They refer to the analysis of the evaluation of the agencies by their clients and their current satisfaction with the agency team with which they work. Strategic conclusions At this point they refer to each client. That is, a unique and confidential summary for making strategic management decisions based on market trends, the perception and image that the agency has and its performance among current clients.
The study also shows relevant information on how brands see the general panorama of agencies in the market, trends in the communication and marketing sector, as well as changes in services in relation to new Email Data emerging needs and perception and image of the brands about their agencies . All this through research that is based on quantitative and qualitative interviews that will be carried out between the months of January and April 2021. More than 400 will be the senior professionals selected, all of them decision makers at the highest level in marketing. , communication, advertising and purchasing from the most important advertising companies in the United Kingdom (Asos, Aviva, BT, Diageo, easyJet, Ford, NHS England, Santander, Tesco and Unilever, among others). “We are delighted to partner with SCOPEN by combining their rigorous research with our expertise in efficacy ,” comments Paul Coxhil, Managing Director of WARC. To which he adds: “The AGENCY SCOPE UK will enable agencies to create unique strategies based on in-depth knowledge, to strengthen their position in the market and build for future success.
Cesar Vacchiano, president and CEO of SCOPEN, for his part comments that "in a context of great change with which we live, this is a unique and complete study that will give UK agencies a competitive advantage ." Additionally, according to Vachhiano, they will have a valuable reference point that they can use to position themselves with the right offers and thus understand their current and future customers while preparing their plan to succeed and become industry leaders. Contents of AGENCY SCOPE UK 2021 The contents included in the AGENCY SCOPE UK 2021/2022 are the following: Market trends Analysis of how marketers work internally, as well as how they select an agency, how they work with their current agencies and what their main challenges are for the future. Perception of agencies In this aspect, an analysis of the current perception of the agencies among their competitors and their perception among the professionals who work in them will be considered. Agency performance They refer to the analysis of the evaluation of the agencies by their clients and their current satisfaction with the agency team with which they work. Strategic conclusions At this point they refer to each client. That is, a unique and confidential summary for making strategic management decisions based on market trends, the perception and image that the agency has and its performance among current clients.