Post by account_disabled on Feb 21, 2024 22:39:12 GMT -6
The the majority of your clients will probably feel this way. In this instance youll want your case study to focus on highlighting the strategy and describing projects while steering away from showing specific numbers regarding short and longterm results. Believe it or not the solution part of the case study can be just as or more compelling than the results. Ill get to that shortly. And dont worry you dont have to completely leave out the results. One way to get around not sharing actual numbers but still showing results is to use growth percentages.
Specific numbers Grew organic traffic from to visitors per month Growth America Mobile Number List percentage Increased organic traffic by We do this for most of our case studies at Fractl and our clients are totally fine with it. Client objection We dont want to reveal our marketing strategy to competitors. A fear of giving away too much intel to competitors is especially common in highly competitive niches. So how do you get around this Keep it anonymous. Dont reveal who the client is and keep it vague about what niche theyre in. This can be as ambiguous as referring to the client as Client A or slightly more specific our client in the auto industry. Instead the case study will focus on the process and results this is what your prospects care about anyway.
Gather different perspectives Unless you were directly working with the client who you are writing the case study about you will need to conduct a few interviews to get a full picture of the who what how and why of the engagement. At Fractl our marketing team puts together case studies based on interviews with clients and the internal team who worked on the clients account. The client Arrange an interview with the client either on a call or via email. If you have multiple contacts within the clients team interview the main point of contact who has been the most involved.
Specific numbers Grew organic traffic from to visitors per month Growth America Mobile Number List percentage Increased organic traffic by We do this for most of our case studies at Fractl and our clients are totally fine with it. Client objection We dont want to reveal our marketing strategy to competitors. A fear of giving away too much intel to competitors is especially common in highly competitive niches. So how do you get around this Keep it anonymous. Dont reveal who the client is and keep it vague about what niche theyre in. This can be as ambiguous as referring to the client as Client A or slightly more specific our client in the auto industry. Instead the case study will focus on the process and results this is what your prospects care about anyway.
Gather different perspectives Unless you were directly working with the client who you are writing the case study about you will need to conduct a few interviews to get a full picture of the who what how and why of the engagement. At Fractl our marketing team puts together case studies based on interviews with clients and the internal team who worked on the clients account. The client Arrange an interview with the client either on a call or via email. If you have multiple contacts within the clients team interview the main point of contact who has been the most involved.