Post by account_disabled on Feb 27, 2024 3:30:01 GMT -6
When we talk about Influencers and Digital PR, on Twitter as on other social networks, we are referring to all those activities that we implement to establish conversations with one or more selected subjects in order to involve them in one of our activities. Influencers are people who, due to their constant and precise activity , manage to attract a large number of people and draw attention to certain topics, sparking the interest of their audience. Involving them in activities therefore becomes strategic, especially when it comes to particular events or campaigns that concern certain niches . Digital PR on Twitter: a premise The Digital PR activity that I carry out is often carried out on Twitter, a social network which by its nature offers a very direct and dynamic method of contact, without hierarchies. The absence of "fan pages" on Twitter apparently makes us all the same, brands and people have identical accounts in terms of structure and functioning, and it is precisely this equality that makes us more inclined to conversation: we are all on the same level, we are voices, we are people.
As long as everything happens naturally and without forcing. The first consideration Panama mobile number list that must be made when wanting to undertake a Digital PR activity on Twitter is that influencers represent an enormous opportunity for our business, far from being convinced that we can take advantage of their notoriety and then abandon them: influencers do not they must be exploited but involved and the relationship we establish with them should not be limited to the specific event itself but should continue afterwards. The real opportunity is to be able to involve an influencer and maintain high interest in your content even after the operation for which he was involved has ended. How to select influencers on Twitter There are many influential people who manage to attract attention by dragging their niche towards a specific topic, how do we choose the person who is right for us? A fundamental thing that must always be kept in mind at this stage is that the influencer we choose will have the task of transmitting and transferring our values, our ideas, our identity, so it is better to choose a person who, for values and ideas, is already similar to us, so it will be easier to get the message across. The selection begins on Twitter .
The first step is clearly to search for influencers starting from a given topic, collect the data and study their activity one by one to understand which of these may be right for me. Thanks to Twitter's Advanced Search we can carry out an initial mapping, by topic (and hashtag) to find out who tweeted what and when. That's not all: search filters allow us to search by location, time frame, language and even mood. twitter-influencer-4 Research, if well set up, already represents an incredible raw resource . The fundamental point is then the study and choice of people, which takes time. If you don't have time, you can always get help from one of the many tools out there, which help you map the most influential people based on different parameters. I currently use Augure but I also trust my direct experiences a lot, I frequent Facebook groups, I am active on Twitter and Linkedin. The Parameters for choosing an Influencer What are the important parameters for choosing my influencer? The first discriminating factor is obviously the sector. If I talk about a vegan diet I definitely won't choose an influencer who talks about travel, but at most one who talks about gastronomy and a healthy diet... After the sector, values are the second thing to consider.
As long as everything happens naturally and without forcing. The first consideration Panama mobile number list that must be made when wanting to undertake a Digital PR activity on Twitter is that influencers represent an enormous opportunity for our business, far from being convinced that we can take advantage of their notoriety and then abandon them: influencers do not they must be exploited but involved and the relationship we establish with them should not be limited to the specific event itself but should continue afterwards. The real opportunity is to be able to involve an influencer and maintain high interest in your content even after the operation for which he was involved has ended. How to select influencers on Twitter There are many influential people who manage to attract attention by dragging their niche towards a specific topic, how do we choose the person who is right for us? A fundamental thing that must always be kept in mind at this stage is that the influencer we choose will have the task of transmitting and transferring our values, our ideas, our identity, so it is better to choose a person who, for values and ideas, is already similar to us, so it will be easier to get the message across. The selection begins on Twitter .
The first step is clearly to search for influencers starting from a given topic, collect the data and study their activity one by one to understand which of these may be right for me. Thanks to Twitter's Advanced Search we can carry out an initial mapping, by topic (and hashtag) to find out who tweeted what and when. That's not all: search filters allow us to search by location, time frame, language and even mood. twitter-influencer-4 Research, if well set up, already represents an incredible raw resource . The fundamental point is then the study and choice of people, which takes time. If you don't have time, you can always get help from one of the many tools out there, which help you map the most influential people based on different parameters. I currently use Augure but I also trust my direct experiences a lot, I frequent Facebook groups, I am active on Twitter and Linkedin. The Parameters for choosing an Influencer What are the important parameters for choosing my influencer? The first discriminating factor is obviously the sector. If I talk about a vegan diet I definitely won't choose an influencer who talks about travel, but at most one who talks about gastronomy and a healthy diet... After the sector, values are the second thing to consider.